There’s a
lot of talk at the moment about Twitter potentially doing away with
both mentions and hashtags. The story broke over the weekend when Vivian
Schiller, head of news at Twitter, alluded that mentions and hashtags have become “arcane” and could be phased out. Understandably, reaction to that statements has been…shall we say, mixed.
At
first blush, removing mentions and hashtags would seem to gut Twitter
as we know it. The ability
to connect with others via mentions and
organize those conversations with hashtags is what has made Twitter into
the (in my opinion at least) premier engagement platform in social
media. Removing these two functions would effectively gut Twitter. Which
is why mentions and hashtags aren’t going anywhere.
A
while ago, Twitter moved retweets into the background. That put the
focus on the original content and maximizing the use of all 140
characters of real estate for that content. The old-style RT had become
arcane; inclusion of “RT” and the original users handle limited what
information could be shared via retweet. With this example, we’ve seen
Twitter wants to do everything it can to maximize the useful information
contained in those 140 characters.
Mentions and
hashtags aren’t the important part of a tweet. They are simply the
vehicles we use to accomplish what we want; connection with other users.
What if those disappeared into the background? Check out this
conversation I had with Alexis Anderson. What if that conversation didn’t involve the mentions?
This
was a relatively short and sweet conversation. We’ve all been involved
in those long, multi-user conversations in a Twitter chat. When you get
more than two or three people involved, it becomes nearly impossible to
exchange information because of all the usernames. If those usernames
and the accompanying hashtag disappeared into the background, like the
new style retweet you see below…
…imagine the depth conversations you’re having on Twitter could reach with that extra real estate!
Twitter
is a publicly traded company now. It isn’t going to do anything that
could, and absolutely would, gut the core of its service. Giving users
more space to say what they need/want to without changing how Twitter
works is, in my view, a fantastic idea. How many services are out there
that lengthen your tweet? I’ve never heard anyone say 140 characters is
TOO MUCH. Getting unnecessary characters out of the tweet (i.e. mentions
and hashtags) only makes Twitter MORE appealing to new users, not less.
What
does all of this look like? I have no idea. I’m not a developer.
Hashtags would seem to be the easiest to solve. They can go the route of
the new-style RT and still maintain their purpose without disrupting
too much. Mentions are certainly trickier; especially when you get into
3rd party services such as HootSuite. Whatever happens, rest assured.
The purpose of mentions and hashtags are NOT “arcane”. How they’re
currently being used is indeed arcane.
Twitter Image: Josh Seman via Flickr CC 2.0